New School Nostalgia
Virgil Abloh. Nike. ICONS by Virgil Abloh
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Abloh's collaborative work and the power of print are documented in this book. The design studio Zak Group partnered with Nike and Abloh to create a two-part catalog and conceptual toolbox. The first part showcases a visual culture of sneakers, while the second part contains a lexicon defining the key elements that influenced the project. Texts by Nicholas Schonberger, Troy Patterson, Glenn Adamson, and Virgil Abloh himself provide context within fashion and design history. Hiroshi Fujiwara's foreword places the project within Nike's historical collaborations.
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